Sprinklez

Sprinklez sells joy across a counter: colour, sugar, and personality. The old site sold none of it. I built a brand system and storefront that carries that energy from the packaging through the menu, email, and paid social, with ordering treated as part of the fun rather than the tax at the end.

The products photograph beautifully and the brand has real character, but the site flattened both. It had to become modern and inviting without turning into novelty, and the same playfulness had to survive on a phone, where most of the browsing happens.

I studied dessert and food brands that translate well online: how they organise categories, how much work photography does, and where ordering loses people. The pattern was consistent. Appetite is visual, decisions are fast, and anything between the craving and the cart is friction.

Build one system, not one page. Wireframes prioritised menu access and product detail, and planned for seasonal items and promotions to drop in without a redesign. The same components had to feed the storefront, email, and social so the brand stayed recognisable wherever a customer met it.

Bright pinks, blues, and creams set the tone, with Poppins carrying bold, geometric headings against a clean body text. Sprinkles and character motifs act as accents and interactive icons rather than wallpaper, so the page stays playful without becoming loud.

Subtle transitions and hover feedback make the menu feel alive as you browse. The interactive menu lets customers pick flavours, toppings, and sizes inline, and filters narrow long lists by taste or dietary need. Built responsively in Webflow with the CMS handling seasonal content.

Online orders increased by 35%, with visitors spending longer browsing and converting at a higher rate. Because every channel now draws from the same system, new campaign assets ship in hours instead of days.

The lesson here was about consistency, not decoration. A brand that behaves the same way in the packaging, the storefront, the inbox, and the feed compounds. Once the system existed, everything downstream got faster and more recognisable.